Atomic Blonde

Focus Features

For this pulsing, neon spy spectacle, we amped up the social campaign, filling feeds with a synth beat, leaning into an instant classic fight, then expanding to paint the narrative and tout critical raves. Our socialized microsite in partnership with the It Gets Better Project empowered fans while generating donations. Pow! Atomic Blonde delivered Focus’ 4th highest debut ever.


Disruptive FB units and high-energy character snapshots nailed the attitude, while a 90 second “Super Spy” supercut served up atomic action with a campaign-best organic Reach of 375k.


Launched in partnership with the It Gets Better Project, our “Atomic Me” microsite invited fans to customize the key art. For every photo shared with #IAMATOMIC, Universal donated a dollar to the IGBP in support of the LGBTQ youth community.

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