Deal Or No Deal


To drive excitement around the return of the hit game show, we leaned into two iconic elements: returning host Howie Mandel and the set of numbered silver cases. Filmed at LAX, our teaser and pay-off spots drove home the “new city” messaging while mining Howie’s likability.


Surprising the audience is key to any successful game show, so we gave Howie a memorable entrance to announce the “new home” news around Deal or No Deal’s return.