The latest chapter of Halloween jumped back to the start with a character-based take centered around Jamie Lee Curtis’ character. Our social campaign mined her 40 year obsession preparing for revenge. Original content captured the fear, the horror, and the personal stakes – helping launch the movie to a record breaking $77M+, the biggest ‘Halloween’ opening and the second biggest horror movie opening ever.


High-production value video and motion pieces captured the polish of the film while original edits and copy nailed its character-based storytelling. This Halloween isn’t just about knives and screams; it’s an original tale of three generations of women facing their destiny to find peace.