Hello Fun

Pedego Electric Bikes

The #1 electric bike brand in the US, Pedego® Electric Bikes are sold at more than 140 Pedego-branded stores worldwide. We brought to life their “Hello Fun!” mantra in a series of original spots featuring Pedego’s #1 fan, William Shatner, for use across digital and social media.

Targeting older consumers, spots were designed to excite and educate them on the bikes benefits and features while amplifying the brand’s presence across online with a direct to consumer response to try a “Free Rental.”


Through three humorous spots, we captured the essence of both the Pedego promise – stay active, stay young – and their iconic, and ageless, brand ambassador.