We embraced that this Jumanji was infused with a video game spirit, so to reach the youth audience, we lured fans via a socially optimized HTML game, “Rhino Run,” that instantly loaded from a range of Facebook ads with a simple swipe up. The result: huge interaction times. The game was also distributed across social and digital channels like (sponsored) Instagram Stories for more in-app play.


Users picked an avatar then ran through the jungle avoiding threats and collecting prizes (all themed). Gameplay was simple and intuitive with minimal load time; the fun never ended, just increased in difficulty until the user ran out of lives.

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