LA Lakers

Spectrum SportsNet

To launch the 2018 season and promote live game coverage of the exclusive Lakers network, we created a stirring anthem inspired by the off-season signing of LeBron James. This was bigger than sports. The city was reenergized, the passion was back, and Spectrum SportsNet was the only place to catch all the can’t-miss action.


LBJ’s arrival stirred a palpable energy: the King was coming to Showtime. We created an homage to fan enthusiasm across the neighborhoods of LA.