Lost in Space


Netflix was headed to space in a big way. This high-production reimagining of the classic sci-fi show called for a massive campaign to convey its scale. With the show still in production, we had few assets to work with; so we turned a special cast shoot into the anchors of our digital and social campaigns – including the show launch video. Key art filled out our 360 approach, framing the narrative stakes while introducing the Robinsons, Will, and of course, the Robot.


Rounding out the key art finishes, we developed both an eye catching bus wrap and an OOH concept in which the Robinson’s crashed spaceship literally tore apart the physical structure.


For a first look at the Robinsons, we shot the cast on green screen approaching their ship then, set to soaring music and an original script, intercut footage to convey humanity’s epic journey.


A special shoot with talent turned storyboards turned into original video assets that introduced the family, teased the crash, and gave a first glimpse of the Robot at the center of the drama.


The campaign played across massive DOOH displays, including a takeover of the World Trade Center, 19 screens of varying combinations, all synced for 10 seconds of maximum impact.