Pose

FX

Ryan Murphy’s groundbreaking show celebrates society’s marginalized outcasts as they come together to find acceptance. In our UGC campaign, talent posted “Love Letters” – short videos expressing empathy and reinforcing the need to connect. These messages invited fans to share, in turn, their personal stories to reinforce the message that they’re not alone.

Social

Prepped with cues, talent spoke directly to those struggling with questions of identity and belonging. To widen the community, fans shared their stories back using #Pose4Love.