Star Trek Discovery

CBS

CBS All Access controlled domestic distribution of their original series; Netflix held the international rights. We worked with both teams to synchronize a joint campaign that blasted Discovery into pop culture consciousness. Careful planning optimized a special shoot on the massive Vancouver “USS Discovery” set, generating a series of video assets that granted us the flexibility to repurpose across media touchpoints – and around the world.

Print

Leaning into the Delta symbol and Vulcan salute as design elements, key art teased an epic new journey while a character poster series was tailored for international audiences.

Digital

DOOH installations, assets for the Netflix platform, and a banner campaign gave early looks at the ship, the Klingons, and the new captain – while driving fans to stream Star Trek’s return.

Digital Ads

DOOH installations, assets for the Netflix platform, and a banner campaign gave early looks at the ship, the Klingons, and the new captain – while driving fans to stream Star Trek’s return.

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