The Big Sick

Lionsgate

This tricky true “love sick” story needed just the right touch, so we aimed for the offbeat joke and a dry tone to get fans talking up The Big Sick as something that “feels different.” Over 400 paid media assets were created for local markets, generating 75M+ impressions and nearly 60k fans through the 2 weeks after release. And talk they did as The Big Sick opened in just five theaters with an incredible $84k per screen average… on the road to awards recognition